Chingo Bling
Chingo Bling
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About Chingo Bling
Pedro Herrera III is a rapper, actor, comedian, and entrepreneur born to Mexican emigrants who
came to the U.S. to achieve the American Dream for themselves and their children. A native to
Houston, Texas, Herrera entered the music industry in the early 2000’s as a premier
underground rap artist under the Mexican/Chicano self-parodying alter ego ‘Chingo Bling,’ a
over-the-top Mexican cowboy with an outrageous personal style that showed a juxtaposition
between hip-hop and the Mexican/Tex-Mex culture. Known by a variety of punning nicknames––
the “Ghetto Vaquero,” the “Tamale Kingpin,” the “Versace Mariachi”––Herrera has, over the
course of the last decade, produced an extraordinary body of parodic music. Through his clever
yet humorous lyrical wordplay ability and a satirical eye, Chingo Bling was able to amplify the
stereotypes of Mexican American border culture while showcasing and exploring the Mexican
American identity which is often overlooked and therefore becoming a true voice in a time of
turmoil. Through the release of his numerous studio albums, Chingo Bling trespassed all the
fences and borders to become a controversial breakthrough artist, quickly rising him to fame
and achieving a level of independent success that only a few in his generation have
accomplished. He has been featured across MTV, The New York Times, The Wall Street
Journal, Saturday Night Live, and the cover of USA Today, just to name a few. As a Trinity
University graduate with a bachelor’s degree in Marketing and Business Administration, Herrera
was able to create a strategic marketing approach to his brand, focusing on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly-defined
audience––and, ultimately, to drive profitable customer action. Upon the advent of the digital
era, Herrera utilized social media sites such as Facebook and Youtube to represent the latino
millennial generation, creating comedic art independently with a true connection to his fans and
his finger on the pulse of emerging digital markets. Despite the little, if any, actual commercial
activity in television and radio, Chingo Bling has stayed relevant in the minds of Latinos as his
aggregate social media boasts over one million followers and his Youtube channel has racked
up over 25 million views. After building a strong foundation in the music industry, Herrera
became a renaissance artist as he stepped into the realm of acting and stand up comedy. In
2012, he appeared in the independent indie film “Filly Brown” alongside Gina Rodriguez and the
late Jenni Rivera. From uploading online viral videos to currently acting live comedic
monologues on his “Chingo Bling: No Mames Comedy Tour,” Herrera has proven to constantly
revolutionize the style of Latino hip-hop and satirical comedy as a humorist in the digital era.